The ICONIC Lifestyle

Will artificial sweeteners cause you to spontaneously combust?

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Do protein shakes make you fat?

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What’s the difference between plant protein and animal protein?

If you want to send a room of fitness enthusiasts into an all-out brawl, casually throw out the following questions: What’s better… plant protein or animal protein?
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I scream, you scream, we all scream for...Coconut Matcha N'ice Cream!

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Recipe: Spirulina + Superfood Blue Vanilla Layered Chia Pudding

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What’s the Difference Between Grass-Fed, Conventional and Organic Dairy?

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How High Protein Diets Can Speed Metabolism

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Expo West 2018

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The Health Benefits of Matcha

Matcha is one of the most highly potent and beneficial teas in the world and is known for its ability to bring a sense of clarity, energy and focus to those who drink it. Read more about matcha's history and health benefits, along with a quick primer on the health benefits of ICONIC's new Coconut Matcha flavor.
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What Exactly IS Golden Milk, Anyway?

Popular in Ayurvedic (traditional Indian) medicine, this golden-hued beverage has skyrocketed in popularity for its relaxing, balancing and soothing properties-- not to mention its unique, slightly spicy taste. But what exactly is ‘Golden Milk’ and where did it come from?
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ICONIC Protein Sampler Pack Now Available

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Gluten-Free Coconut Matcha Donuts

This simple recipe for gluten-free Coconut Matcha donuts gets a delicious protein boost from our ICONIC Protein.
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