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Equating health with happiness is ICONIC.

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  • Do Protein Shakes Make You Gain Weight?

    Sometime during young adulthood, some men and women experience a peculiar phenomenon where they’re overcome with an irresistible urge to get as ripped and as muscular as possible. They start Googling things like “workouts to get crazy shredded” and begin stocking their cabinets full of pre-worko...
  • What’s the difference between plant protein and animal protein?

    Moooo or…  wait what sound do plants make? If you want to send a room of fitness enthusiasts into an all-out brawl, casually throw out the following questions: What’s better… plant protein or animal protein? In less than five minutes the entire room will be covered in so much protein powder you’...
  • What’s the Difference Between Grass-Fed, Conventional and Organic Dairy?

    By Team ICONIC Chances are, your local grocery store’s cooler is packed bottle-to-bottle with a variety of milk options ranging from conventionally-farmed to organic and grass-fed. While it may be difficult to tell the difference from a quick scan of the label, there are a few important things t...
  • How High Protein Diets Can Speed Metabolism

    By Jaslyn Oberoi While some people are born with a naturally fast metabolism, others have to. A faster metabolism allows you to burn more calories throughout the day, so it’s important for weight maintenance and loss. Thankfully, studies show that even if you weren’t genetically blessed (like th...
  • What Exactly IS Golden Milk, Anyway?

    By Jaslyn Oberoi Golden Milk is one of the most buzzed-about beverages of 2018, and for good reason. Here's what you need to know. Popular in Ayurvedic (traditional Indian) medicine, this golden-hued beverage has skyrocketed in popularity for its relaxing, balancing and soothing properties-- not ...