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  • Finally, a delicious protein drink
    that's actually good for you.

  • EASY TO LOVE

    ICONIC Protein is high in protein, low in sugar
    and free from artificial sweeteners. It's a
    difference you can taste.

  • "I have never liked any other protein drink
    that I have tried, but one taste was
    all it took to get me hooked on these."
    - Phil H.

20g grass-fed protein + 3g natural sugar + 130 calories

ICONIC Protein is the low sugar, high protein snack you've been looking for-- no mixing, measuring or mess required. Best of all, our products are free from chemicals, artificial sweeteners and GMOs so you don't have to spend hours scanning the label.

We're confident ICONIC will help you be your best self. That's why we offer a 100% customer satisfaction guarantee. So what do you have to lose? Try ICONIC risk-free now.

One Drink, Many Occasions to Enjoy

Breakfast

Breakfast

We've all heard that breakfast is the most important meal of the day-- but busy schedules, long commutes and lack of time to prep can sometimes get in the way. ICONIC is the perfectly light and portable breakfast on-the-go you can easily grab on your way out the door. 

Snack

Snack

Need a mid-day boost? Step away from the sugary, high-carb treats and grab an ICONIC for long-lasting satiation. With only 3g of sugar and 130 calories but lots of fiber, protein, vitamins and minerals, it'll fill you up without weighing you down.

Pre/Post Workout

Pre/Post Workout

We know protein is one of the most important nutrients to consume after a workout. Refuel and hydrate your body with 20g of grass-fed milk protein isolate, a powerful combination of whey + casein. ICONIC has a light and smooth taste that actually makes post-workout nutrition delicious and refreshing!

Grass Fed Goodness

We're proud to source our protein from New Zealand, where our cows have the ability to graze on the most extensive pristine pastures in the world. We only partner with ranchers who uphold the highest standards of animal welfare and never treat their animals with hormones or antibiotics. We utilize third-party lab testing to ensure our protein is some of the cleanest and most nutritious around.  

ICONIC is dedicated to bringing you world-class dairy protein with a clean label, premium ingredients and delicious taste. 

Globally-Sourced Ingredients

We've searched the globe for the healthiest, most high-quality ingredients for our products. Pick up a bottle of ICONIC and you'll find superfoods like Japanese matcha, turmeric from India, and real Arabica coffee sourced from Colombia, not to mention grass-fed protein from family-owned co-op farmers. 

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