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  • Finally, a ridiculously delicious drink that's
    actually good for you, too.


    ICONIC Protein is high in protein, low in sugar
    and free from artificial sweeteners. It's a
    difference you can taste.

  • "I have never liked any other protein drink
    that I have tried, but one taste was
    all it took to get me hooked on these."
    - Phil H.

Grass Fed Goodness

We're proud to source our protein from New Zealand, where our cows have the ability to graze on the most extensive pristine pastures in the world. We only partner with ranchers who uphold the highest standards of animal welfare and never treat their animals with hormones or antibiotics. We utilize third-party lab testing to ensure our protein is some of the cleanest and most nutritious around.  

ICONIC is dedicated to bringing you world-class dairy protein with a clean label, premium ingredients and delicious taste. 

One Drink, Many Occasions to Enjoy



We've all heard that breakfast is the most important meal of the day-- but busy schedules, long commutes and lack of time to prep can sometimes get in the way. ICONIC is the perfectly light and portable breakfast on-the-go you can easily grab on your way out the door. 



Need a mid-day boost? Step away from the sugary, high-carb treats and grab an ICONIC for long-lasting satiation. With only 3g of sugar and 130 calories but lots of fiber, protein, vitamins and minerals, it'll fill you up without weighing you down.

Post Workout

Post Workout

We know protein is one of the most important nutrients to consume after a workout. Refuel and hydrate your body with 20g of grass-fed milk protein isolate, a powerful combination of whey + casein. ICONIC has a light and smooth taste that actually makes post-workout nutrition delicious and refreshing!

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