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HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

BLOG:ICONIC Living

Equating health with happiness is ICONIC.

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  • How to Get Started

    Where the heck do I start? We are certainly not the only ones asking this question regarding things like the gym, eating healthy, forming new habits, changing a lifestyle, etc. We see all over social media the progress people make on their journey towards being their best selves or the results of...
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  • Perfectionism

    Perfectionism As The Goal?  In our achievement-driven culture, setting goals is a massive metric by which we measure ourselves, our progress, and our status. It shows us how far we have come and what we fell short on. Having goals, in and of themselves, is not a bad thing. But how we interact wit...
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  • Late Night Cravings

    Late Night Cravings aka LNC, we all have 'em. Standing in front of the fridge at 11:32pm looking for anything but that freaking bag of baby carrots. Or maybe you're more of a 'shimmy your way out of bed and sneak down the hallway to the panty' type.  Either way, those Late Night Cravings are rea...
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  • Why All Calories Are Not Equal

    It’s time to stop thinking that calories are just a number. Calories measure theamount of energy provided by a food or beverage. Foods can be categorized into three macronutrients: carbohydrates, proteins, and fats. Many foods contain a combination of all three macros. Per gram, each macronutrien...
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  • The Phases of a Woman

    Alright, ladies, this one's for you! Gentlemen, you may read too; this info is fantastic!  Do you find there are weeks when you do NOT feel like working out? Or when you do decide to work out, for some reason, everything feels like it's 14x more challenging than the week before??? How many times ...
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  • You Are What You Eat

    We have all heard the saying, 'you are what you eat," and we would probably all agree that is true. Of course, we read into the nuance of the statement and agree that how you fuel your body and what you fuel your body with becomes who you are. So, if we universally decide that this is true, would...
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  • Eat MORE This Summer

    Yep, you read that right! Eating MORE protein can lead you to lose weight and feel more satisfied throughout the day. Protein is necessary for everyone, yes, even you vegans and vegetarians! A high protein diet is beneficial to the human body for many reasons, but here are our top five.  Build....
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  • Say YES This Summer

    Alas, summertime is right around the corner and whether or not you are in the fitness industry, the sub-conscience messages come flooding in every direction that our bodies are supposed to be all dialed in and swimsuit ready.  The pressure to look perfect is greater than ever and the overwhelming...
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  • New Look, Same Us

    As a brand, we’ve always been proud of our product - from our attention to top tier sourcing to the transparency and traceability of our ingredients to tirelessly working for the best tasting proteins on the market, we work hard to make products we can be proud of. And that will never change. Let...
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  • What are Whey and Casein?

    By now, you’ve probably heard some hype that you need to be getting a sufficient amount of protein each day. (It’s your weight multiplied by 0.36 if you’re sedentary but more if you’re active, by the way.) And if you’re watching your protein intake, you might have noticed that it can be hard to g...
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  • How to Crush Your Goals

    The thought of crushing your goals is an empowering feeling, but sometimes it can lead you to have thoughts of self-doubt. We’re here to help you reach your goals, whether they are fitness and health related or not! Tune in for a guide on what you can do to make your goals more attainable and how...
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  • Vitamin and Mineral Supplementation

    The immune system is having a moment, and working towards finding its balance should be our focus. Lifestyle factors including regular exercise, adequate sleep, stress reduction, and healthy eating are heavy hitters when it comes to the immune system’s balancing act. In reality, most of us do not...
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