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From Farm to Bottle: The ICONIC Journey of Sustainable Nutrition

From Farm to Bottle: The ICONIC Journey of Sustainable Nutrition

At ICONIC, we take pride in providing you with the cleanest, most sustainable, and ethically sourced protein products. Our commitment to quality is evident in our Non-GMO Project Verified, Truly Grass Fed Verified, and antibiotic, hormone, grain, gluten, lactose, and soy-free offerings. But what sets us apart goes beyond the label – it's about the journey our protein takes, from farm to bottle.

Animal Welfare Approved Certification: Ensuring Ethical Treatment

One of our milestones is achieving the Animal Welfare Approved (AWA) Certification. This certification, offered by A Greener World (AGW), is a testament to our dedication to ethical practices. The AWA label signifies a high standard of animal welfare, examining three crucial aspects:

  1. Overall Animal Welfare: Our standards prioritize the well-being of the animals, ensuring they can exhibit natural behaviors and maintain both physical and psychological health.


  1. Outdoor Access: Our cows, the source of our clean, complete protein, enjoy life outdoors on pasture or range throughout their existence.

  1. Sustainability: AWA standards ensure that our farms make the best use of limited resources without compromising the ability of future generations to enjoy the land.

The certification isn't a one-time achievement; it involves annual audits by independent AGW staff, confirming ongoing adherence to these high standards.

Why ICONIC Cares about Animal Welfare Certification

While ICONIC doesn't own farms, we believe in transparency. By obtaining the AWA certification, we assure you that choosing ICONIC means choosing a company committed to treating animals with the respect they deserve.

Grass-Fed Goodness: A Difference You Can Taste and Feel

Our commitment to sustainability extends to sourcing our dairy from co-op farmers in Ireland. These farmers certify that our cows are at least 85% grass-fed, contributing to an overall healthier ecosystem.

Here's why grass-fed dairy matters:

- Environmental Impact: Unlike conventional farming which often depletes resources, our grass-fed cows contribute to the maintenance of healthy grasslands year-round.

- Nutritional Superiority: Grass-fed milk is rich in essential fatty acids like alpha-linolenic acid (ALA) and conjugated linoleic acid (CLA). These elements offer benefits ranging from reducing inflammation to supporting heart health.

- Happier Cows, Better Milk: Research shows that grass-fed, pasture-raised cows tend to be happier, influencing the nutritional quality and quantity of the milk they produce.

Whey vs. Casein: The ICONIC Blend for Optimal Nutrition

In a world flooded with protein options, ICONIC stands out by combining whey and casein in our products. Whey offers quick absorption, ideal for post-workout recovery, while casein supports sustained satiety – a perfect on-the-go meal.

Our goal is simple – to help you get the protein your body needs to feel great, all while positively impacting the environment and animal welfare.

Choose ICONIC – where the journey from farm to bottle is a story of sustainability, ethics, and nutritional excellence.

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