HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

BLOG:ICONIC Living

Equating health with happiness is ICONIC.

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  • The Phases of a Woman

    Alright, ladies, this one's for you! Gentlemen, you may read too; this info is fantastic!  Do you find there are weeks when you do NOT feel like working out? Or when you do decide to work out, for some reason, everything feels like it's 14x more challenging than the week before??? How many times ...
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  • You Are What You Eat

    We have all heard the saying, 'you are what you eat," and we would probably all agree that is true. Of course, we read into the nuance of the statement and agree that how you fuel your body and what you fuel your body with becomes who you are. So, if we universally decide that this is true, would...
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  • Eat MORE This Summer

    Yep, you read that right! Eating MORE protein can lead you to lose weight and feel more satisfied throughout the day. Protein is necessary for everyone, yes, even you vegans and vegetarians! A high protein diet is beneficial to the human body for many reasons, but here are our top five.  Build....
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  • Say YES This Summer

    Alas, summertime is right around the corner and whether or not you are in the fitness industry, the sub-conscience messages come flooding in every direction that our bodies are supposed to be all dialed in and swimsuit ready.  The pressure to look perfect is greater than ever and the overwhelming...
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  • New Look, Same Us

    As a brand, we’ve always been proud of our product - from our attention to top tier sourcing to the transparency and traceability of our ingredients to tirelessly working for the best tasting proteins on the market, we work hard to make products we can be proud of. And that will never change. Let...
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  • What are Whey and Casein?

    By now, you’ve probably heard some hype that you need to be getting a sufficient amount of protein each day. (It’s your weight multiplied by 0.36 if you’re sedentary but more if you’re active, by the way.) And if you’re watching your protein intake, you might have noticed that it can be hard to g...
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  • How to Crush Your Goals

    The thought of crushing your goals is an empowering feeling, but sometimes it can lead you to have thoughts of self-doubt. We’re here to help you reach your goals, whether they are fitness and health related or not! Tune in for a guide on what you can do to make your goals more attainable and how...
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  • Vitamin and Mineral Supplementation

    The immune system is having a moment, and working towards finding its balance should be our focus. Lifestyle factors including regular exercise, adequate sleep, stress reduction, and healthy eating are heavy hitters when it comes to the immune system’s balancing act. In reality, most of us do not...
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  • Compare Different Protein Sources

    Deciphering the plethora of protein powders on store shelves can be mind-boggling. Animal or plant-based? Whey, casein, egg, beef, or milk protein isolate? Grass-fed vs. grain-fed? Pea, soy, rice, hemp, algae, pumpkin, sunflower, chia-seed, or even cricket? To help ease any confusion, we are unpa...
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  • What and When To Eat?

    What and When to Eat?  How much fuel our body needs depends on a multitude of factors. Our age, height, weight, type of exercise we engage in, duration and frequency of exercise, the intensity level of these workouts, activity levels outside of purposeful exercise, and our lifestyle goals are som...
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  • 5 Tips To Not Overindulge During The Holidays

    Ahh, holiday time is back again. Some may consider this the best time of the year, while others may dread it. Holidays are usually associated with yummy treats like cookies, pies, holiday drinks and desserts. How can you not try some of everything!? Well, you TOTALLY can! But we have some helpful...
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  • Benefits of Vitamin C, Zinc, and Vitamin D

    Are you getting enough vitamins in daily? Our registered dietitian friend, Aimee, shared the benefits of Vitamin C, Zinc and Vitamin D and why you should be incorporating them into your diet. Our new Immunity Coffee has 100% of your daily value of Vitamin D and C and 25% of your daily value of Zi...
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