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HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

BLOG:ICONIC Living

Equating health with happiness is ICONIC.

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  • I’m Sore. Should I Still Work Out?

    It’s the age-old question. Do achy muscles give you a free pass to crash out on the couch? We’d love to tell you yes. Really, we would. Because that would mean that we, too, could skip our workouts guilt-free at the slightest sign of soreness. But the answer definitely isn’t cut and dried. It r...
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  • How To: Actually Stay Healthy During the Holidays

    ‘Tis the season. And wasn’t it always? With stores putting out Halloween decorations in August, it’s felt like the holidays for quite a while now. That means plenty of fun times ahead — and plenty of challenges staying healthy. There’s something about the holidays that makes food and busyness abo...
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  • Thanksgiving Survival Guide

    Ah, the holidays. That time of year where you dive into regular food comas and spend (too much) quality time with the extended family. So. Much. Fun.  We've put together a quick list of top tips for surviving Thanksgiving. 1. Forgot to thaw the turkey? It happens...head to your local grocery stor...
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  • Fermented Foods: Funky & Flourishing

    Did you learn about blue cheese in science class? Some of us remember sitting down to class one day and having our world completely rocked. You’re telling us we eat mold? Knowingly?? So weird. And so delicious.  Blue cheese has really paved the way. It’s opened the path for other funky food optio...
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  • Why We Made ICONIC Shelf Stable

    There’s just something about cracking open a cold one. (A cold bottle of ICONIC Protein, of course.) Whether your go-to is a classic like Vanilla Bean or you’ve been venturing out with our newest flavor, Cacao + Greens, the creamy, cold deliciousness of a bottle of ICONIC is definitely there for ...
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  • Love ICONIC? Then Subscribe & Save!

    Are you an ICONIC loyalist? Listen, if you only order once in a blue moon, you can probably skip this blog post. Our Subscribe & Save program isn’t really for you. But if you’re ordering ICONIC at least once a month, we want to let you in on a little secret. Okay, okay, technically it’s not a...
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  • Our Top Tips for Surviving Flu Season

    It’s the most wonderful time of the year — if you’re a doctor who loves treating influenza. The Centers for Disease Control marks October as the start of flu season,and things really start to pick up in December. And February’s actually the month with the most flu activity. Is it love in the air ...
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  • Superfood Spotlight: Chia Seeds

    When you think of chia, what comes to mind? If you think of your little green pet from childhood, you’re not alone. But the very seeds that made that bit of fun possible are pretty impressive even if you never let them sprout.  See, “chia” is the Mayan word for strength. And the name is apt. For ...
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  • 0-Equipment Exercise Can Help You Feel 100%

    Even if you have a gym membership and use it on the regular (by the way, kudos for that), there are still days where you just can’t make it out the door. Maybe you’re a little under the weather or tight on time. Maybe you’re traveling. Or maybe you just plain don’t want to. We feel you.  Inabilit...
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  • Celery Juice: The Perfect Healthful Beverage or Pure Hype?

    When it comes to health trends, juicing’s old news. People have turned to fresh-pressed juice for decades to reap the health benefits of fresh produce without the hassle of diving into a major salad or fruit bowl. No need to chew here. You simply sip and get the nutrients your body needs.  Green ...
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  • Superfood Spotlight: Get a Leg Up On Your Health With Legumes

    Beans, beans, the magical fruit. The more you eat, the more you feel totally awesome. No, for real, beans, peas, and lentils — known by their family name: legumes — are one of the most nutritionally dense food options. Plus, they’re cheap and you can get them year-round at pretty much every singl...
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  • Real Talk: Does Aromatherapy Work?

    There’s something so zen about walking into a yoga studio, spa, or store that’s got a scent going. Whether it’s a soothing lavender or a vibrant citrus, engaging your nose sets the stage for the space. And it’s not just about branding, either. Lots of people tout the physical and emotional health...
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