With a decadent chocolate flavor and protein in spades, our number one fan favorite can be mixed with water to fuel any fitness routine.
Regular price
Subscription price
- Regular price
- $79.99
- Sale price
- $79.99
- Regular price
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$83.98 - Unit price
- per
Flavors:
Formats:
20g
Protein
0g
Sugar
90
Calories
2g
Net Carbs
-
Truly Grass Fed
Truly grass-fed means "happy cows" - our cows feed on pasture over 95% of the year, with plenty of room to roam.
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Zero Sugar
We don't need sugar to be delicious! ICONIC is slightly sweet without any sugar or artificial sweeteners.
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Lactose Free
While our protein is derived from grass-fed cow’s milk, we use a micro-filtration process to skim off 99.99% of lactose.
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Keto Friendly
No sugar, no artificial sweeteners, low carbs and simple ingredients means ICONIC is keto-friendly.
Bethany S, Amazon Customer"We are super picky about protein powders. Have tried a lot! This is fantastic. Mixes great, tastes great! It's great in coffee or smoothies or even water. The teens really like it too."
Clean Protein from Happy Cows
Each serving of ICONIC boasts 20 grams of complete protein from grass-fed cow's milk to fill you up without slowing you down.
Our milk protein isolate comes from cows that spend their days living and grazing on pasture, with plenty of room to roam. Happy cows = better protein:
- Higher omega-3s and CLA
- No hormones or antibiotics
- Sustainable and ethical farming practices
- 99.99% lactose-free through micro-filtration
Animal Welfare Approved by A Greener World.
SWEET WITHOUT THE SUGAR
Forget sugar bombs and artificial sweeteners. Sweet enough to crave, clean enough to trust! ICONIC uses a blend of stevia and monk fruit to provide a naturally sweet taste without added sugars, making it suitable for keto, diabetic, and low-glycemic diets.
ICONIC never uses:
- Sucralose
- Erythritol
- Sugar Alcohols
- Artificial Sweeteners or Preservatives
Easy on the Tummy
ICONIC is chock full of goodness. Our ingredients are easy to recognize and pronounce and they don’t come with fillers or artificial junk. We keep things pure and simple—and thanks to that, you can quite literally taste the quality.
Our formula includes prebiotic fiber and avoids common allergens, ensuring:
- No bloating or digestive discomfort
- Better absorption and gut health support
- No gums, thickeners, or carrageenan
- Free from soy, gluten, and artificial additives
Unbeatable Taste
Our customers rave about the smooth, creamy texture and rich flavors of ICONIC Protein. Whether it's the decadent Chocolate Truffle or the classic Vanilla Bean, enjoy a protein drink that satisfies your taste buds without compromising on health.
Each bottle of ICONIC has a little something special. Depending on the flavor, you might enjoy caffeine from ethically sourced Colombian coffee beans or a full serving of veggies.
Questions?
WE'VE GOT ANSWERS
Do these contain lactose, soy, or gluten?
Nope! We know that these common allergens can cause digestive distress among other issues. That's why we make all ICONIC products without soy or gluten, and we remove 99.99% of lactose. As a bonus, ICONIC is Non-GMO Project Verified™!
How is ICONIC lactose free if it is made from milk?
ICONIC uses micro-filtered milk protein isolate, which removes99.99% of lactose. That makes it an excellent option for people with lactose sensitivity. Many customers who struggle with traditional whey find ICONIC easy to digest and bloat-free.
Can ICONIC Help with Weight Loss?
Absolutely. ICONIC is specifically designed to support weight management:
- High in protein (20g) to promote satiety and preserve lean muscle mass.
- Low in calories (80–140), with no added sugar.
- High in prebiotic fiber, which helps curb appetite and improve gut health.
- All products exceed the “10:1” calorie-to-protein golden ratio, making them ultra-efficient for those tracking macros or reducing daily intake.
Use ICONIC as a meal replacement, snack, or post-workout fuel as part of a balanced weight loss plan.
Can I drink ICONIC as a Meal Replacement?
You can! ICONIC offers the macronutrient balance and satiety to stand in for breakfast, lunch, or a light dinner — especially when paired with a piece of fruit, nuts, or veggies. It's also a smart option for intermittent fasting when you’re ready to break your fast with clean, efficient nutrition.
Is ICONIC safe or helpful for people taking GLP-1 medications?
Yes. If you're on a GLP-1 medication, you likely have a reduced appetite, so it's critical to maximize nutritional density in every bite or sip. ICONIC is a great fit because:
- It's high in protein to help you maintain muscle mass during weight loss.
- Low volume and easy to digest — ideal if you're eating smaller portions.
- No added sugars or blood sugar spikes.
- Offers gentle fiber to support regularity, which some users find helpful on GLP-1s.
We always recommend speaking to your healthcare provider, but many customers on GLP-1s use ICONIC to stay nourished while eating less.
Is this powder sweetened?
Any and all sweetness is thanks to monk fruit and stevia—natural non-nutritive sweeteners. All ICONIC products contain zero grams of added sugar.
Is ICONIC Suitable for Kids?
Yes — ICONIC is clean, safe, and often used by health-conscious parents as a nutritious snack or breakfast option for their kids. With no added sugar, artificial ingredients, or allergens like gluten and soy, it’s a better alternative to sugary sports drinks or protein bars. If your child has specific dietary needs, consult your pediatrician.
Where Is ICONIC Made?
ICONIC Protein is proudly made in the USA using globally sourced ingredients. We carefully vet each supplier to meet our quality, safety, and sustainability standards — especially ourTruly Grass Fed™ Certified dairy protein.
What can I mix it with?
For best results, mix 1 scoop of Protein Powder with 8-12oz of water or your preferred milk alternative. Enjoy hot, cold, or blended!
Got any recipes?
We love this question. People get wildly creative with ICONIC so follow us at @drinkiconic to stay up to date on what people are making with our drinks. Here's a couple of our faves:
