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With a decadent chocolate flavor and protein in spades, our number one fan favorite can be mixed with water to fuel any fitness routine.
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Truly Grass Fed
Truly grass-fed means "happy cows" - our cows feed on pasture over 95% of the year, with plenty of room to roam.
We don't need sugar to be delicious! ICONIC is slightly sweet without any sugar or artificial sweeteners.
While our protein is derived from grass-fed cow’s milk, we use a micro-filtration process to skim off 99.99% of lactose.
No sugar, no artificial sweeteners, low carbs and simple ingredients means ICONIC is keto-friendly.
Bethany S, Amazon Customer
"We are super picky about protein powders. Have tried a lot! This is fantastic. Mixes great, tastes great! It's great in coffee or smoothies or even water. The teens really like it too."
Each serving of ICONIC boasts 20 grams of complete protein from grass-fed cow's milk to fill you up without slowing you down. Truly grass-fed means that our cows feed on pasture over 95% of the year, with plenty of room to roam. ICONIC is also Animal Welfare Approved by A Greener World.
We don't need sugar to be delicious! Any and all sweetness is thanks to monk fruit and stevia, natural alternatives to sugar. All ICONIC products contain zero grams of sugar and we never add artificial sweeteners or ingredients.
ICONIC is chock full of goodness. Our ingredients are easy to recognize and pronounce and they don’t come with fillers or artificial junk. We keep things pure and simple—and thanks to that, you can quite literally taste the quality.
Each flavor of ICONIC has a little something special. Whether you're craving a refreshing fruit smoothie, a cleansing green juice, or a decadent chocolate shake, adding a scoop of ICONIC powder is a great way to fortify your diet with an extra serving of protein. You always go the extra mile, so we do too.
The insanely delicious taste and texture along with the long lasting effects of protein hold me over until my next meal. That’s exactly what I was looking for.
Great flavor, great product!
It isn’t chalky tasting and so smooth. I also love how it has minimal ingredients, and is dairy and gluten free. I have celiac disease and it is so tough to find a delicious and safe protein powder. I loved this one so much I decided to subscribe to it so I never run out.
The Iconic protein powder Chocolate Truffle that I was getting at Wegmans grocery store was better than what I've gotten via direct order from Iconic. My 1st direct order is watery mixed with milk or water. Grocery store Iconic was thick like a milkshake even with just water. Now chocolate truffle tastes like cheap hot chocolate.
Working well for daily breakfast.
Frequently Asked Questions
Do these contain lactose, soy, or gluten?
Nope! We know that these common allergens can cause digestive distress among other issues. That's why we make all ICONIC products without soy or gluten, and we remove 99.99% of lactose. As a bonus, ICONIC is Non-GMO Project Verified™!
Is this powder sweetened?
Any and all sweetness is thanks to monk fruit and stevia—natural non-nutritive sweeteners. All ICONIC products contain zero grams of added sugar.
What can I mix it with?
For best results, mix 1 scoop of Protein Powder with 8-12oz of water or your preferred milk alternative. Enjoy hot, cold, or blended!
Got any recipes?
We love this question. People get wildly creative with ICONIC so follow us at @drinkiconic to stay up to date on what people are making with our drinks. Here's a couple of our faves: