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Best Sellers Bundle
Best Sellers Bundle
Nutrition Facts for Café Latte Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
Nutrition Facts for Chocolate Truffle Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
Nutrition Facts for Vanilla Bean Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
Best Sellers Bundle
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  • Load image into Gallery viewer, Nutrition Facts for Café Latte Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
  • Load image into Gallery viewer, Nutrition Facts for Chocolate Truffle Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
  • Load image into Gallery viewer, Nutrition Facts for Vanilla Bean Protein Shakes. Gluten Free. Lactose Free. Soy Free. GMO Free. No BPA. No Artificial Sweeteners. 140 calories. 2.5g fat. 4g Net Carbohydrates. 0g Sugar. 20g Protein.
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Best Sellers Bundle

A convenient bundle of our best-selling Protein Drinks! Each bundle contains 3 cases (12 bottle per case) of our best selling Chocolate Truffle, Vanilla Bean, and Café Latte protein drinks. With zero sugar, no artificial sweeteners, and unbeatable taste - there's more to love and less to worry about!

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  • Truly Grass Fed

    Truly grass-fed means "happy cows" - our cows feed on pasture over 95% of the year, with plenty of room to roam.

  • Zero Sugar

    We don't need sugar to be delicious! ICONIC is slightly sweet without any sugar or artificial sweeteners.

  • Lactose Free

    While our protein is derived from grass-fed cow’s milk, we use a micro-filtration process to skim off 99.99% of lactose.

  • Keto Friendly

    No sugar, no artificial sweetener, low carbs and fiber-filled means ICONIC is keto-friendly.

Clean Protein from Happy Cows

Each serving of ICONIC boasts 20 grams of complete protein from grass-fed cow's milk to fill you up without slowing you down.

Our milk protein isolate comes from cows that spend their days living and grazing on pasture, with plenty of room to roam. Happy cows = better protein:

  • Higher omega-3s and CLA
  • No hormones or antibiotics
  • Sustainable and ethical farming practices
  • 99.99% lactose-free through micro-filtration

Animal Welfare Approved by A Greener World.

Learn more: Is Grass-Fed really better for me?

SWEET WITHOUT THE SUGAR

Forget sugar bombs and artificial sweeteners. Sweet enough to crave, clean enough to trust! ICONIC uses a blend of stevia and monk fruit to provide a naturally sweet taste without added sugars, making it suitable for keto, diabetic, and low-glycemic diets.

ICONIC never uses:

  • Sucralose
  • Erythritol
  • Sugar Alcohols
  • Artificial Sweeteners or Preservatives
Learn more: What the heck is monk fruit?

Easy on the Tummy

ICONIC is chock full of goodness. Our ingredients are easy to recognize and pronounce and they don’t come with fillers or artificial junk. We keep things pure and simple—and thanks to that, you can quite literally taste the quality.

Our formula includes prebiotic fiber and avoids common allergens, ensuring:

  • No bloating or digestive discomfort
  • Better absorption and gut health support
  • No gums, thickeners, or carrageenan
  • Free from soy, gluten, and artificial additives
Learn more: Why is protein important for my diet?

Unbeatable Taste

Our customers rave about the smooth, creamy texture and rich flavors of ICONIC Protein. Whether it's the decadent Chocolate Truffle or the classic Vanilla Bean, enjoy a protein drink that satisfies your taste buds without compromising on health.

Each bottle of ICONIC has a little something special. Depending on the flavor, you might enjoy caffeine from ethically sourced Colombian coffee beans or a full serving of veggies.

Get Inspired: Show me some recipes!

Questions?

WE'VE GOT ANSWERS

Do these contain lactose, soy, or gluten?

Nope! We know that these common allergens can cause digestive distress among other issues. That's why we make all ICONIC products without soy or gluten, and we remove 99.99% of lactose. As a bonus, ICONIC is Non-GMO Project Verified™!

How is ICONIC lactose free if it is made from milk?

ICONIC uses micro-filtered milk protein isolate, which removes 99.99% of lactose. That makes it an excellent option for people with lactose sensitivity. Many customers who struggle with traditional whey find ICONIC easy to digest and bloat-free.

Can ICONIC Help with Weight Loss?

Absolutely. ICONIC is specifically designed to support weight management:

  • High in protein (20g) to promote satiety and preserve lean muscle mass.
  • Low in calories (80–140), with no added sugar.
  • High in prebiotic fiber, which helps curb appetite and improve gut health.
  • All products exceed the “10:1” calorie-to-protein golden ratio, making them ultra-efficient for those tracking macros or reducing daily intake.

Use ICONIC as a meal replacement, snack, or post-workout fuel as part of a balanced weight loss plan.

Is ICONIC safe or helpful for people taking GLP-1 medications?

Yes. If you're on a GLP-1 medication, you likely have a reduced appetite, so it's critical to maximize nutritional density in every bite or sip. ICONIC is a great fit because:

  • It's high in protein to help you maintain muscle mass during weight loss.
  • Low volume and easy to digest — ideal if you're eating smaller portions.
  • No added sugars or blood sugar spikes.

  • Offers gentle fiber to support regularity, which some users find helpful on GLP-1s.

We always recommend speaking to your healthcare provider, but many customers on GLP-1s use ICONIC to stay nourished while eating less.

Can I drink ICONIC as a Meal Replacement?

You can! ICONIC offers the macronutrient balance and satiety to stand in for breakfast, lunch, or a light dinner — especially when paired with a piece of fruit, nuts, or veggies. It's also a smart option for intermittent fasting when you’re ready to break your fast with clean, efficient nutrition.

Is ICONIC Suitable for Kids?

Yes — ICONIC is clean, safe, and often used by health-conscious parents as a nutritious snack or breakfast option for their kids. With no added sugar, artificial ingredients, or allergens like gluten and soy, it’s a better alternative to sugary sports drinks or protein bars. If your child has specific dietary needs, consult your pediatrician.

Where Is ICONIC Made?

ICONIC Protein is proudly made in the USA using globally sourced ingredients. We carefully vet each supplier to meet our quality, safety, and sustainability standards — especially our Truly Grass Fed™ Certified dairy protein.

Got any recipes?

We love this question. People get wildly creative with ICONIC so follow us at @drinkiconic to stay up to date on what people are making with our drinks. Here's a couple of our faves:

Chocolate Overnight Oats

Vanilla Protein Coffee (& make it Irish!)

Creamy Chocolate Protein Bowl

Brookie Chocolate Smoothie

Peppermint Frappe

Immunity Boosting Smoothie Bowl

Customer Reviews

Based on 12 reviews
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V
Valerie (Canandaigua, US)
Great product

I started drinking protein drinks at my doctor's suggestion. I did research, and ICONIC had everything I was looking for. Great taste and I have more energy. I highly recommend this product.

J
Jessica H. (Estero, US)
Absolutely Love the Shakes BUT

These protein shakes are unlike any others I’ve tried and I’ve almost tried them all. I drink two a day almost every day. They are so smooth, you don’t know it’s a protein shake. They are delicious and filling. Low calorie, low carb, low fat and not full of junk. Grassfed! They just check every box for me. I’ve tried the Chocolate Truffle, I normally do not like chocolate shakes because they are so fake tasting and have an awful smell, but this one is absolutely delicious. You think you’re drinking ice cream. The vanilla is also fabulous, I love it plain and to also add my own flavors or fruit to it. Cafe Latte is my favorite, BUT there’s something wrong with how it’s made. I have to use a strainer because there is also these huge clumps in the last few swings and it makes me want to gag. There is also this slime rim when you open it. It’s only the Cafe Latte that does this. I’m not sure if it the coffee solidifying or what. So it’s too bad because they are absolutely so amazing good. I will miss them. Instead I just buy the Vanilla and add my own organic decaf espresso shot to it. I’ve tried the powdered version of the Vanilla…not the same. I don’t like powders because they never get rid of that grit flavor and the same is true for this one also it just doesn’t taste as good. It doesn’t really save you anything to buy the powders so I stick with the premade bottles. They taste fabulous:)

L
Liane R. (Virginia Beach, US)
great

My favorite protein drink because of low sugar and organic. I take it to the gym often as a snack and it's low in weight watchers points

D
Dawn G. (Andalusia, US)
love drinks

I am a new customer and I just found my love with the caffe latte protein drink....thank you!

L
Louis M. (West Hartford, US)
Awesome protein shake!

Love these shakes! The caffeinated coffee flavor is a great pick-me-up after my morning workout, vanilla is a tasty and filling mid-afternoon snack, and the chocolate truffle is an indulgent post-meal desert if your meal was protein-light.