About Us

Our Protein

New Zealand’s rolling hills have the most extensive pristine pastures in the world. Raised naturally by passionate farmers, our cows graze year-round to produce high quality premium protein, which is GMO and hormone free. ICONIC is dedicated to bringing you world-class dairy protein with a clean label, premium ingredients, and does not compromise taste.

*Our cows are routinely grass fed unless conditions (i.e. drought) requiring alternate means of feeding.

Our Story

Be Well Nutrition was founded for one simple reason – to create healthy products that taste delicious. After growing weary of beverage options that were touted as healthy, but packed full of sugar, calories, and artificial ingredients, we decided to create our own brand of healthy. We partnered with an elite team of Nutritionists to develop our first product – ICONIC, grass fed protein drink.