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The ICONIC Protein Story
We at ICONIC Protein believe that food can be both the problem and the solution to better health and vitality. While conventional wisdom would have you believe that pills and fad diets are the quick fix to life’s problems, we believe that conscious, balanced nutrition and sustainable lifestyle changes make all the difference. At ICONIC, our mission is to provide you with clean, high protein foods that help you feel sustained, nourished and energized all day long—because a busy lifestyle doesn’t mean you should have to compromise on good health.
A note from our founder, Billy:
I also began having chronic health issues related to eating high-calorie meals (restaurants, fast-food, airport food, etc.). I found out that the hard way, that working out doesn’t entitle you to eat anything you want every day of the week. By the time I hit my mid-twenties I found myself in a physician’s office for chronic heartburn and a few other health issues. The doctor informed me that I had high cholesterol and would continue to face the same issues unless I started taking a pill every day. Something about taking a pill every day at that age just didn’t seem right.
We discussed the absolute must-have qualities in my dream protein drink: low sugar, high-quality protein source, no artificial ingredients and no sugar alcohols. It had to be shelf stable and ready to grab-and-go. And most importantly, it had to taste delicious. Our recipe for ICONIC Protein delivered on all of our requirements and more: non-GMO ingredients, grass-fed milk protein sourced from cows that graze on pastures all day long, and only a few grams of sugar for a lightly sweetened taste. We took the traditional chalky protein shake and turned it on its head, and best of all—our ICONIC Protein tastes absolutely amazing.
- Billy Bosch, ICONIC Protein Founder and CEO