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Whole Foods Market & Target Launch

ICONIC drinks at whole foods and target

Great news! You can now find your favorite ICONIC products in locations across the country. Our ready-to-drink protein beverages are rolling out in shopping carts at both Whole Foods Market AND Target. You’ll find your faves in all Whole Foods Markets, nationwide and across 730 Target stores, so chances are, you live just a few minutes away from grabbing one of our delicious drinks.

To celebrate this development, we will be hosting tasting demos and promotions at select Whole Foods Markets throughout the Spring/Summer. Keep an eye out for an event near you.

Our bestselling, flavor-forward drinks - Chocolate Truffle, Vanilla Bean and Café Latte - will retail for $3.49 each at Whole Foods Market and $9.99 for a Tetra pack on Target shelves. They all provide complete protein from clean sources. We go a step beyond organic & source our protein from the milk of happy, grass-fed cows in Ireland where the farms are Truly Grass Fed Verified. This isn’t your average protein drink .... Our drinks give your body a complete amino acid profile, including branched-chain amino acids AND electrolytes.

Our founder and CEO, Billy Bosch is excited to bring ICONIC to more people on their quest for a healthier lifestyle:

“We just want to make healthy, easy, good-tasting protein more widely available. We love having more options open up for people to try and then fall in love with our products. We want to make sure that no one lives more than 10 minutes from an ICONIC beverage.”

We’re now in over 8,000 retail locations. In addition to our new partners, we can also be found at various stores across the country including Albertsons, Vons, CVS, Sprouts, H.E.B, Central Market, Jewel Osco and the Vitamin Shoppe, among others.

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