I am new to protein powders/shakes and have been searching for one that tastes decent and doesn't have a nasty after taste. FINALLY, I came across this brand online. I was intrigued by their "made without..." list and their claim to test each ones taste until it's 100% right. Based on that, I went ahead and chose the sampler pack since I couldn't decide on a flavor. Ultimately, my two favorites are the chocolate and the turmeric ginger (oddly!!!). The vanilla is great and tastes amazing. I tend to go with crazier flavors so I'm assuming that's why I'm more partial to the chocolate and the turmeric ginger. The coconut matcha is...well...it was different. I'd never tried matcha before so that probably has something to do with it. It is very coconuty, which I love. The coffee one isn't fair for me to judge since I'm NOT a coffee drinker so I had two of my coworkers (who love coffee) taste it -- they both LOVED it!
The B-E-S-T thing about these protein shakes is that they have NO weird aftertaste and they taste like what they are. The chocolate is my #1 favorite - it is so smooth and a great before bed dessert! The turmeric ginger would be #2. Vanilla #3. Coconut Matcha #4... and Coffee #5 since I don't drink or like coffee. Oh side note -- I drank all of mine ice cold. I didn't try any at room temperature. In my short experience with at least 5 different brands of protein powders/shakes, they've all had a horrible aftertaste. BUT NOT ICONIC'S! I'm definitely a fan and think I'll be purchasing a pack of the chocolate.