grass-fed milk protein isolate

Our all-natural protein blend, found in all ICONIC® products. Truly Grass-fed Verified™ milk protein is sourced from family farmers whose cows are free to graze year-round on pristine pastures. Animal welfare approved by A Greener World.

natural benefits:

  • Grass-fed cows’ milk is richer in beneficial nutrients like Omega-3 fatty acids and CLAs compared to non-grass fed sources.
  • Milk protein isolate retains the naturally occurring ratio of 80% casein + 20% whey, which keeps you fuller longer.

colombian coffee

Wondering where the 180mg of caffeine (equal to two cups of coffee) in our Café Latte protein shake comes from? From 100% Arabica coffee, sustainably sourced from co-ops in Colombia.

natural benefits:

  • Caffeine is a "nootropic"that increases cognitive brain function and helps increase the metabolic rate which assists in burning fat while increasing overall energy.
  • Coffee is a great source of heart-healthy antioxidants.

cocoa powder

The chocolate in our chocolate truffle protein drinks & powders comes from real cocoa powder derived from the cacao plant. Nothing artificial here -- just the good stuff.

natural benefits:

  • Cocoa powder is a great source of potassium and zinc and provides the body with carbohydrates, protein, dietary fiber, and may also improve cardiovascular and brain health.
  • The cacao plant is a source of beneficial antioxidants that may reduce high blood pressure, cholesterol, obesity, constipation, diabetes, and chronic fatigue.

organic greens

The “+ Greens” portion of our Cacao + Greens includes our tasty trio of organic spinach, kale, and broccoli providing a full serving of veggies.

natural benefits:

  • Spinach is an excellent source of iron, calcium, and magnesium and can help lower blood pressure.
  • Full of antioxidants and vitamin C, organic kale can also lower cholesterol and reduce the risk of heart disease.
  • Organic broccoli’s health benefits are huge. It contains substantial servings of vitamins C and K, as well as fiber, potassium, and beta-carotene.

unroasted cacao

Not only does cacao give us chocolate (thank you), but it’s also a formidable superfood. Ours is Fair Trade Certified and sustainably harvested from Peru.

natural benefits:

  • Cacao is loaded with antioxidants and we pack 150mg per serving into our Cacao + Greens.
  • Along with antioxidants, cacao is also rich in calcium, heart healthy flavonoids, and the neurotransmitter theobromine which can boost energy and mood.

prebiotic chicory root

Aside from being extremely satisfying to say (chick-OH-reeeeee), chicory root also happens to be the natural source of fiber and prebiotics that you see in all ICONIC protein shakes.

natural benefits:

  • Chicory root aids in digestion, helps reduce hunger and is a great source of antioxidants, vitamins, and minerals.
  • Prebiotics are great for your gut.
  • Fiber helps reduce the risk of cardiovascular disease and supports overall heart health.


We took a page out of the old Ayurvedic cookbook to create our Turmeric Ginger protein drink which uses 1000mg of organic turmeric sourced from India.

natural benefits

  • Turmeric’s active ingredient curcumin is a natural anti-inflammatory and antioxidant.
  • This superfood is perfect for giving your muscles the post-workout recovery they need.


As you may have guessed from the name, Turmeric Ginger's tag-team partner is none other than the nutrient-packed ginger, which we sustainably source from Peru.

natural benefits:

  • Ginger’s wide-ranging health benefits have been used to combat nausea, inflammation, and digestive problems.