grass-fed milk protein isolate


Our all-natural protein blend, found in all ICONIC® products. Truly Grass-fed Verified™ milk protein is sourced from family farmers whose cows are free to graze year-round on pristine pastures. Animal welfare approved by A Greener World.


natural benefits:

  • Grass-fed cows’ milk is richer in beneficial nutrients like Omega-3 fatty acids and CLAs compared to non-grass fed sources.
  • Milk protein isolate retains the naturally occurring ratio of 80% casein + 20% whey, which keeps you fuller longer.

colombian coffee


Wondering where the 100mg of caffeine in our Café Latte protein shake comes from? From 100% Arabica coffee, sustainably sourced from co-ops in Colombia.


natural benefits:

  • Caffeine is a "nootropic"that increases cognitive brain function and helps increase the metabolic rate which assists in burning fat while increasing overall energy.
  • Coffee is a great source of heart-healthy antioxidants.

cocoa powder


The chocolate in our chocolate truffle protein drinks & powders comes from real cocoa powder derived from the cacao plant. Nothing artificial here -- just the good stuff.


natural benefits:

  • Cocoa powder is a great source of potassium and zinc and provides the body with carbohydrates, protein, dietary fiber, and may also improve cardiovascular and brain health.
  • The cacao plant is a source of beneficial antioxidants that may reduce high blood pressure, cholesterol, obesity, constipation, diabetes, and chronic fatigue.

organic greens


The “+ Greens” portion of our Cacao + Greens includes our tasty trio of organic spinach, kale, and broccoli providing a full serving of veggies.


natural benefits:

  • Spinach is an excellent source of iron, calcium, and magnesium and can help lower blood pressure.
  • Full of antioxidants and vitamin C, organic kale can also lower cholesterol and reduce the risk of heart disease.
  • Organic broccoli’s health benefits are huge. It contains substantial servings of vitamins C and K, as well as fiber, potassium, and beta-carotene.

unroasted cacao


Not only does cacao give us chocolate (thank you), but it’s also a formidable superfood. Ours is Fair Trade Certified and sustainably harvested from Peru.


natural benefits:

  • Cacao is loaded with antioxidants and we pack 150mg per serving into our Cacao + Greens.
  • Along with antioxidants, cacao is also rich in calcium, heart healthy flavonoids, and the neurotransmitter theobromine which can boost energy and mood.

prebiotic chicory root


Aside from being extremely satisfying to say (chick-OH-reeeeee), chicory root also happens to be the natural source of fiber and prebiotics that you see in all ICONIC protein shakes.


natural benefits:

  • Chicory root aids in digestion, helps reduce hunger and is a great source of antioxidants, vitamins, and minerals.
  • Prebiotics are great for your gut.
  • Fiber helps reduce the risk of cardiovascular disease and supports overall heart health.