Meet Our Two New Flavors: Coconut Matcha and Golden Milk

December 30, 2017

We're excited to kick off the new year with two new additions to the ICONIC Protein family: Coconut Matcha and Golden Milk.

While our three core ICONIC Protein flavors, Vanilla Bean, Chocolate Truffle and Café Au Lait, are tried-and-true crowd favorites, our uniquely delicious new Coconut Matcha and Golden Milk flavors are about to become new snacking staples. 

We've searched the globe for the best, most nutritious ingredients and bottled them in our convenient, grab-and-go bottles. Our Coconut Matcha brings together premium organic matcha with lightly sweet coconut cream for a smooth, balanced flavor, while our Golden Milk combines powerful ingredients like turmeric, ginger, black pepper, and cinnamon. 

What is Matcha? 

Matcha is finely ground powder of specially grown green tea. There are two parts of the plant's farming and processing that make it special: first, green tea plants for matcha are shade-grown for about three weeks before harvesting, and stems and veins are removed during processing. 

What are the Health Benefits of Matcha?

Matcha is packed with beneficial antioxidants, amino acids and caffeine.

The antioxidants in matcha are known as catechins, a class of plant compounds in tea that act as natural antioxidants. Antioxidants stabilize free radicals, which are compounds that can damage cells and cause chronic disease. 

Matcha also contains the amino acid L-Theanine, which counters the stimulating effect of caffeine to relieve stress and promote relaxation without sedation. 

The caffeine content is matcha is roughly a third of that found in coffee. Due to the presence of L-Theanine, the energy provided by matcha is described as good, clean energy because it doesn't cause the usual jittery caffeine side effects. 

What is Golden Milk?

Golden Milk is an ancient beverage that originated in India as a hot turmeric and milk tea. It is based on a centuries-old Ayurvedic recipe touted for its health benefits and medicinal properties. 

What are the Health Benefits of Golden Milk?

Our take on Golden Milk combines powerful functional and adaptogenic ingredients like turmeric, ginger and black pepper. An adaptogen is a botanical that increases your body's ability to adapt to biological and psychological stress. The active ingredients and benefits of each of these ingredients include:

Curcumin - the active ingredient in turmeric

  • antioxidant and anti-inflammatory properties; supports the immune system and rejuvenates cells

Gingerols - the active ingredient in ginger

  • anti-inflammatory and antioxidant benefits; aids in digestion and can help relieve muscle pain and soreness 

Black pepper

  • increases bioavailability of other foods (like turmeric) 

New Sweeteners

Finally, we've adjusted our sweeteners in the Coconut Matcha and Golden Milk flavors, which are now sweetened with a combination of organic cane sugar and monk fruit juice. This helps to keep the glycemic index of the drinks low, which keeps blood sugar from spiking. 

New Flavors, Same Clean Nutrition 

Our Coconut Matcha and Golden Milk flavors maintain ICONIC Protein's trusted nutrition profile: 20 grams of protein, 3 grams of sugar and 130 calories. 

We can't wait for you to give them a try, and we'd love to hear any feedback you might want to share at  

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