Matcha is finely ground powder of specially grown green tea. There are two parts of the plant's farming and processing that make it special: first, green tea plants for matcha are shade-grown for about three weeks before harvesting, and stems and veins are removed during processing.
Matcha is packed with beneficial antioxidants, amino acids and caffeine.
The antioxidants in matcha are known as catechins, a class of plant compounds in tea that act as natural antioxidants. Antioxidants stabilize free radicals, which are compounds that can damage cells and cause chronic disease.
Matcha also contains the amino acid L-Theanine, which counters the stimulating effect of caffeine to relieve stress and promote relaxation without sedation.
The caffeine content is matcha is roughly a third of that found in coffee. Due to the presence of L-Theanine, the energy provided by matcha is described as good, clean energy because it doesn't cause the usual jittery caffeine side effects.
Golden Milk is an ancient beverage that originated in India as a hot turmeric and milk tea. It is based on a centuries-old Ayurvedic recipe touted for its health benefits and medicinal properties.
Our take on Golden Milk combines powerful functional and adaptogenic ingredients like turmeric, ginger and black pepper. An adaptogen is a botanical that increases your body's ability to adapt to biological and psychological stress. The active ingredients and benefits of each of these ingredients include:
Curcumin - the active ingredient in turmeric
Gingerols - the active ingredient in ginger
Finally, we've adjusted our sweeteners in the Coconut Matcha and Golden Milk flavors, which are now sweetened with a combination of organic cane sugar and monk fruit juice. This helps to keep the glycemic index of the drinks low, which keeps blood sugar from spiking.
Our Coconut Matcha and Golden Milk flavors maintain ICONIC Protein's trusted nutrition profile: 20 grams of protein, 3 grams of sugar and 130 calories.
We can't wait for you to give them a try, and we'd love to hear any feedback you might want to share at firstname.lastname@example.org.
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