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HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

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Equating health with happiness is ICONIC.

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  • Can a keto diet help you lose weight?

    Before the discovery of phenobarbital to control epileptic seizures, a ketogenic diet was often implemented to treat epilepsy. This high fat, low carb diet lost its popularity when treating epilepsy with drugs became more widespread. However, in the early 1990s as parents looked to find more natu...
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  • Low Sugar Foods

    Sugar finds its way into our diet every day without us even realizing it, and before we know it the sheer quantity is astoundingly high. Hidden in multivitamins, condiments, added to dried fruit, and more recently the addition of ingredients deemed “healthy” like coconut sugar and maple syrup are...
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  • Drinks That Can Boost Metabolism

    Our Registered Dietitian friend, Aimée explains what drinks can boost metabolism. Buyer-beware when it comes to weight loss or detox “teas.” Ingredient lists may include several different forms of caffeine, herbal stimulants such as guarana, laxatives, and even more harmful chemical additives. Pu...
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  • The Correlation Between Protein and Metabolism

    We're sure that you've heard people say that protein can help keep you fuller longer, but have you ever been curious how that works? We had our Registered Dietitian friend, Aimee, dumb it down for us! Read what she has to say below. Information regarding varying metabolic impacts of different typ...
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  • Fresh vs Frozen. Which is best?

    Ever found yourself holding a $7 carton of berries and thought, “What the heck?” Yeah, we’ve been there. Then you’re rolling your cart through the freezer section and you see those same berries in much greater quantities for much cheaper. There’s gotta be a catch, right?  Actually, no. Generally,...
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  • Is Stretching Really That Important?

    It’s sort of stealthy, this idea that we all need to stretch. You probably don’t remember who first told you that stretching was important. And most of us don’t know how much we’re supposed to stretch, or when, or how. And if stretching is really that big of a deal, why aren’t more of us doing it...
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  • Easy Tips for Improving Your Posture

    You know good posture is important. Right? You know it, but that doesn’t mean it’s always at the forefront of your mind. And you’re not alone. So many of us are slumping and slouching our way through the day. This issue is only being exacerbated by the fact that a lot of us spend our time hunched...
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  • What are Branched-Chain Amino Acids?

    If you’ve checked out our product pages, you’ve probably noticed our easy-to-access amino acid profile. And within that profile, you’ll see that we’ve marked three of the amino acids as branched-chain. But what does that mean? And, more importantly, why should you care? Great questions! Here we g...
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  • Distance v. Pace: Leveling Up Your Runs

    Whether you’re doing your first couch-to-5k or you’re an ultramarathoner, you’re probably running to get at least a little bit stronger and faster. There’s something about besting your PR that’s super sweet. But that begs the question: which PR should you be trying to beat? In running, there are ...
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  • What’s the best thing to eat before a workout?

    What’s the best thing to eat before a workout? Finding the right food to eat before you workout is almost as important as your workout itself. You don't want something too filling that may cause you to cramp up or feel sick, but you do want fuel to give you energy to push through your workout. We...
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  • Which Nuts Are The Healthiest?

    So many health experts are nuts about nuts. And it’s not really hard to figure out why. They’re loaded with healthy fats and protein. They’re an easy grab-and-go snack. And there are a ton of varieties available so you can mix-and-match or find your favorite and stick with it.  At least, theoreti...
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  • 10 Ways To Get Creative With Your Protein Smoothies

    Do you drink the same smoothie recipe everyday? If so, here are 10 ways to get creative with your smoothie to make sure you’re never bored with what you drink! These minor changes can make a huge impact on the taste and texture of your smoothie. Ready to level up your smoothie game? Read our smoo...
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